Writing for the web has it's own unique style. Sentences are short. To the point. And always, always, written with good SEO tactics in mind.
An active social media program allows you to connect with your customers directly and raises your brand's profile.
But, just like blogs, you need to regularly post or you will lose market credibility.
You can showcase your company's uniqueness, creativity and smarts, on a regular basis!
Just don't forget to update it. Old blogs go stale fast and make you look like an amateur.
A good email marketing campaign is cost effective, increases brand awareness, provides needed information and leads to high sales conversions.
Marketing communications through case studies, e-books, white papers, how to guides.... and so much more.
If you want to reach your clients and prospects, give them valuable information and they'll come to you for more.
Print is not dead! There are still plenty of times when it's not only appropriate but expected to give a prospect or customer a printed piece of marketing communications like a brochure, FAQ or product guide .