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About Hazel Tree Group

Who Is The Hazel Tree Group?

Hazel Tree Group provides public relations, marketing content and persuasive communications to businesses ranging from start-ups to Fortune 500’s, as well as government and nonprofit organizations.

Helmed by Julie Swartzlander, who brings to the table over two decades of experience in public relations and marketing, HTG provides full agency services at boutique agency prices.

Swartzlander started her career working for Cunningham Communications and Waggener Edstrom, two powerhouse PR agencies, where she honed her skills in project management, content creation, team leadership and exceptional client service. Her clients have been featured in media outlets such as the Wall Street Journal, Fast Company, CNN, MSNBC and Bloomberg Businessweek.

She has certifications in SEO, Content Marketing and Google Analytics and is a member of Public Relations Society of America (PRSA).


How Can You Better Understand What We Do?

  • Can you guarantee that my company will get media coverage?
    No, no one can guarantee earned media. But, we can improve your odds of media coverage by crafting the release from the most newsworthy angle to garner the most media attention and identifying the most likely outlets to show interest. Sometimes it takes time and multiple pitches to gain media traction. To counterbalance that, we recommend also using the narrative in channels where we have some control, such as blog posts and social media.
  • What is the difference between positioning and messaging?
    Positioning is a company's identity in the marketplace and messaging is how it communicates that identity to its audiences.
  • How do you develop a thought leadership platform for our CEO that will resonate with our clients and prospects?
    We will conduct a combination of a competitive analysis, analysts' coverage, trade media, and business media coverage, and interviews with your top customers to determine the best platform.
  • What is the difference between PR and advertising?
    Public relations involves earned media coverage and advertising is paid coverage.
  • Do you charge by the hour?
    Generally, no. We prefer to charge by the project based on a clearly defined scope of the work. This helps ensure there are no surprise charges to the client when the invoice arrives.
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