PR, Positioning & Marketing Content
We’ll develop an integrated communication plan detailing who you’re talking to (stakeholders); what you’ll be saying (brand messaging); how and when you’re saying it (communication tactics) and what format the communication should take (channels).
A good communication program has a solid and steady mix of traditional communications - think anything printed: fact sheets, brochures, product sheets - and digital media. Digital media could include blogs, social media, webinars, website content, etc.
We are storytellers who know how to put a face on an issue and connect the reader to the story.
Positioning & Messaging
We’ll help you identify your company’s intellectual capital and position your company in the market. Then, we’ll develop messaging around the winning solution you provide that makes you stand out from the competition.
How Can We HELP Your Business Grow?
Have a senior or C-Suite executive that needs a thought leadership platform? We’ll help you create the thought leadership concept(s) that truly highlight your company’s unique value.
We’ll pinpoint the best industry events to showcase your expertise through speaking proposals and identify any opportunities for bylines or media quotes.
We’ll identify the key media and influencers who should know you and proactively reach out to them on your behalf when you have news to share. We can also provide media training to help you deal with the media more effectively and teach you how to appropriately respond to a crisis.
Event Planning / Support
Have a big event to plan, coordinate and/or support, but no one on staff has the extra time to do it? No problem. We’ve planned and supported many industry events, parties, and conferences seamlessly from start to finish.
Business Proposal & Grant Writing
HTG has perfected persuasive writing for businesses and nonprofits. We’ve secured nearly $2 million in new business and grants through our professional proposal writing skills.
We’ll craft a search engine optimized press release with a strong hook and narrative to communicate your information in the most newsworthy manner. We’ll also distribute the release to your target media and provide media outreach to increase your chance of generating earned media coverage.
Measurement & Reporting
Whether it’s a simple media coverage report, baseline communication audit or in-depth competitive analysis, we can determine how successfully you’re communicating with your audience and provide insight on how to increase your reach.
Not sure what you need or where to start? Schedule a free 45 min consultation with us to sit down with you, either in person or via Zoom, so we can help you determine your immediate and long-term PR and marketing needs.